This week’s blog topic was an easy choice…as soon as I walked in the BC government liquor store and saw the “Best of BC Release”, I didn’t even really need to look at the brochure. Given past history, I almost knew that the best wineries – and wines – in the province weren’t represented and, surprise, surprise, I was right.
Mission Hill, Inniskillin, Jackson Triggs…the regular suspects were there, along with the likes of Painted Rock and Laughing Stock. Whereas the wineries that most wine dweebs like me recognize as the best in BC – old stalwarts like La Frenz, Nichol, Blue Mountain, and Kettle Valley, together with newcomers like Marichel, Howling Bluff, Moon Curser, Cassini Cellars, Orofino and Eau Vivre – were nowhere to be seen!
Now why the latter weren’t there isn’t actually that much of a surprise. Most of those wineries either don’t make enough wine to need to get listed in the government stores, or else they sell out at their winery and have no need to go that route. Interestingly, I noticed that Moon Curser has a couple of wines listed right now (the red Border Vines and white Afraid of the Dark), which are, ironically, better than the almost all of the others in this release.
And, when I think about it, I guess it doesn’t take much to figure out why the wineries and wines offered in the Best of BC Release are there. They are the biggest, with the largest marketing budgets and production levels. Money, as they say…well, you can finish that sentence.
But when it comes down to it, my problem is actually how the whole thing is promoted. “The Best of BC Release”? I don’t think so. And that is not fair to folks who don’t know that much about BC wine.
Maybe if it was “the biggest wineries in BC trying to sell their $35+++ wines”, then that would be a fair title.
But not the Best in BC.
And, by the way, those “1 bottle limits” for some of the wines? I expect those will be lifted very soon, otherwise there will be the embarrassing situation of the “Best in BC” sitting on the shelves, not selling.