TOP FIVE WINE WISHES FOR 2015

Happy New Year to all! As a first blog of 2015, I thought I would put out my top five wine wishes for the year:

1. The Rhone keeps it going

My favourite wine region has been on a roll for a number of years now, and after tasting many 2012s – and some early 2013s – it looks like the good times will continue! Whether it is Grenache dominated wines in the south or Syrah in the north, the fruit flavours are ripe and pure, the herbs beautifully integrated (love that garrigue!) and there is no wood or jamminess to the wines. Keep it going, Rhone!

2. Wine taxes get fixed

Everybody always complains about “wine prices”…but my beef is with the taxes, not the prices. When I see the values you can get just across the border in the US at places like Costco (and even regular supermarkets), I know that price really isn’t my issue – it’s the government taxes that drive up the price! I have absolutely no beef with the government getting its fair share…but come on! When a wine like Louis Martini Cabernet Sauvignon is $9.99 at Costco in Bellingham and $29.99 in Vancouver, well…you can see the problem.

3. Wine Competitions and Awards “Come Clean”

This is a particular pet peeve of mine. There are all of these competitions up here every year, and the same things always happen. The big wineries are the only ones that enter – or can afford to enter – so they win the awards. And then they (and the judges, media, etc.) talk all year about the “best wine in BC” or the “best wine in Canada”, even though the wine dweebs know it is a farce. Maybe I will have a competition for the best wines in BC that never enter (or are awarded) prizes…

4. Stupid and/or obnoxious wine labels disappear

As a PR person in my real life, I understand the marketing reasons for catchy wine labels. But it has really gotten out of hand for many countries. Do wine makers (or their marketing departments) really think that what sells a wine is what is on the outside of the bottle (instead of on the inside)? Like in anything, make a good product, build a good reputation, and results will come.

5. Fruit will finally triumph over wood

This final wish is purely a style preference, but I would love to see more fruit forward red wines that don’t rely on a thick coating of cedar and oak. It seems like people have been trying to copy Bordeaux forever, and – in my opinion – it just does it work. California and Australia have the right approach – since wine is made of fruit, it should also taste like fruit!

There you go; a start to 2015!

SB

http://www.sbwinesite.com

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