Quick question for you – what do the ’13 Dancing Bull Zinfandel, ’12 Smoking Loon Syrah and ’12 Louis Martini Sonoma Cabernet Sauvignon have in common?
Yes, they are all from California…and all solid wines. But more importantly, they are all under $20 in BC liquor stores, with the first two being less than $15! And I would bet that for our friends in the US, you can find them for around $10 in Costco or other grocery stores.
My question is…how do they make this kind of quality, at this price, for the BC market?
When I first started getting into wine back in the ‘80s, I drank a lot of California wines. And there were some amazing bargains back then.
But then the Canadian dollar tanked, and for a long time many – most? – California wines just became too expensive. Even four or five years ago when our dollar was at par with the US dollar, the prices just didn’t seem to come down very much, whether it was for the inexpensive wines or the premium ones.
But now, that seems to be changing…even though our dollar is once again falling!
So what gives?
I know the wines I mentioned above – and probably many others – are made in great quantities, which helps keep the per bottle cost down. But still…with our bizarre tax regime, the only way a California wine can sell for $15 is if it “landed” here at under $10, which I assume would be the price in the US (if not less given the exchange range).
Factor in the average price of BC wines now hovering close to $20 – for far lower quality – and it presents an interesting quandary.
And one I don’t have an answer to!
If you know, please pass on the reason. In the meantime, I guess I will be buying ore California wine to drink during the week!