Archive for November, 2017

Can’t Wait for the 2015…Rhones!

November 15, 2017

Ha, ha, gotcha Bordeaux lovers!

Although people who follow/know me may say I ‘gotcha’d’ myself, given how often I have written about the perils of falling for the latest vintage promotion.

But here I am, doing it anyway…but I have learned, and wanted to pass that on.

First off, as someone who works in PR, I know the yearly vintage promotions – Best Ever, Vintage of the Decade, etc – are designed purely to sell wines, at higher prices if possible. But if you want to wade into the fray, there is a way to manage things.

First and foremost, make sure you like the kind of wine being promoted. Sounds basic, but I am amazed by how many people – myself included – have been sucked into buying Bordeaux, even though they don’t really know what it tastes like or, like me, don’t like the style. So make sure you know you like it before you buy those 90 pt bottles!

Also, if you are buying to cellar the wines, make sure you know what mature wine tastes like and, again, that you like it! Too many people don’t understand that “older” means less fruit, more wood, herbs, etc. Completely different!

Third, buy/try before you buy/cellar. That doesn’t have to be expensive – even Bordeaux has cheaper wines that are well rated. Buy a bottle, open it…better to find out before you spend a lot if you agree with the reviews.

That can also help you with find out what it tastes like when it matures. You don’t have to find an (expensive) ten-year version of the wine either. Open the bottle and try it…then leave it open for few hours, and try it again. Then put the cork back in. Leave it overnight, and try it the next day.  Air will mimic the maturation process, and give you a sense of how it will age/taste years from now.

Finally, if you know/like the style, have tasted cheaper versions/like them…how do you decide what to buy?

First, have a budget per bottle and stick to it; don’t get sucked into spending ridiculous amounts of money just because of ratings.

Second, find a wine reviewer who likes the same style as you, and buy based on that. How? Well find some cheaper wines they reviewed, buy them and try them. If you agree/like what they like, then you are set. Few people can afford to buy a bunch of $50 ++ bottles to try first…so you have to trust someone!

Finally, buy 2 bottles at least…that way you can track how it develops. Try one in a few years, see how it is, then decided when to drink the other(s).

So, there you go…how to get involved in the latest vintage frenzy if you want!

SB

www.sbwinesite.com

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