A slightly different approach to my yearly rant against the rising prices of BC wine…this time, I want to talk about “how much is too much” for a bottle of BC wine.
As usual, I want to emphasize that I have no problem with a wine’s price if it sells. I may not be able to afford it – see California Cult wines, most Barolos, Hermitages, etc – and I may not like its style (see Bordeaux), but if the market will bear the price – then go for it!
But I remain curious about the logic around the prices of some of the recently released BC wines. One winery, in particular, has its new “artisanal” wines priced at…wait for it…$90, $115 and $125! And they were being promoted by a local BC wine writer.
Sorry, but that just doesn’t compute with me.
First off, it is a brand new winery, with no track record…who in their right mind would spend that kind of money when there is no history of what the wine will taste like?
Second, assuming that the wines are meant to age…there is also no track record of that either! What if in 3, 5, 8 or more years, you open them up and your “investment” tastes like a glass of toothpicks!
Third, if you really want to spend that kind of money on wine (and, to be clear, I don’t), a quick check of the BCLB website shows you have a lot more reputable options. How about the 2014 Saint Joseph le Clos by Chapoutier for $119 (97 points by Parker)? Or the 2010 Barbaresco Sori Paitin for $105 (also 97 points by Parker)? Even the 2014 regular Caymus Cabernet Sauvignon at $115 (and 94 points). All of these wines have years (if not decades) of pedigree, so if you like the style, there is virtually no risk.
Fourth, who exactly is going to buy these wines? Not your average wine drinker, of course…and not even wine dweebs like me. Not restauranteurs, as they have to mark them up 2 – 3 times. So is it tourists, wanting to take something back with them? But how many of them will spend that much money on a BC bottle of wine?
Finally – and I realize this is the toughest, most subjective argument – how can these wines be good enough to charge that kind of price? Personally, I won’t spend that kind of money on any wine, let alone a BC wine (except in a restaurant, of course, where the cost has been at least doubled). And that’s because I just don’t think wine is worth that much money.
Okay, enough ranting by me for this year! But one last dig…I bet if you go looking for those wines a few months from now, they will still be available…and there will be lots of them!